The Clean Water Tour is pleased to announce that Flash Flood For Good exceeded initial goals by reaching over 540 million people during the 72 hour social media campaign. Produced by Cause Swarm and launched during the 2013 Clinton Global Initiative, the initiative raised awareness and funds for children in need of clean drinking water in Africa. The program was administered by World Vision in association with the P&G Children’s Safe Drinking Water Program.
Artists and celebrities that contributed their digital voice for Flash Flood for Good included – Kevin Bacon, Justin Bieber, Jessica Biel, Sky Blu, James Blunt, Blush, Jeff Bridges, Colbie Caillat, Celine Dion, Hilary Duff, Fred Durst, Melissa Etheridge, Morgan Freeman, The Game, Kenny G, Whoopi Goldberg, Arsenio Hall, LL Cool J, Hugh Jackman & Deborah Lee Furness, Scarlett Johansson, Juanes, Dave Koz, Cyndi Lauper, Florida Georgia Line, Limp Bizkit, Austin Mahone, Matthew McConaughey, Scotty McCreary, Megadeth, Mac Miller, Dave Mustaine, Ozzy & Sharon Osbourne, Pitbull, Lisa Marie Presley, Psy, Cristiano Ronaldo, Alejandro Sanz, Rick Springfield, Robin Thicke, Rob Thomas, Louis Van Amstel and 98 Degrees.
Clean Water Tour’s Cord Pereira was part of the launch team for Flash Flood For Good and Cause Swarm – a partner consortium of three companies including Crispin, Porter & Bogusky, David Clark Causes and Pereira’s Hangar Group.